How to write a LinkedIn headline?

Short answer: A good headline is specific, searchable, and value-oriented. It should tell recruiters your role, key stack, and impact area in one scan. Avoid vague labels and use terms people actually search for.

Step-by-step approach

1. Start with role title, for example Backend Engineer, Data Analyst, or Product Designer.
2. Add 2 to 3 high-signal technologies or domain keywords.
3. Include one value phrase such as "improving API reliability" or "driving conversion."
4. Keep character count concise so entire headline is visible on mobile.
5. Test two versions for a week each and compare profile view trend.
6. Update headline whenever your role focus changes significantly.

Real-world example

Karan’s headline said "Engineer at Razorpay," which did not show specialization. Isha from PhonePe helped him rewrite it to include backend stack and payments reliability focus. He noticed better profile views from relevant recruiters in fintech. The headline change improved profile discoverability within days.

Mistakes to avoid

• Using only company name with no skill or role context.
• Stuffing too many buzzwords that reduce readability.
• Using emojis heavily in technical-professional profiles.
• Never revisiting headline after career direction changes.

Headline should answer: what do you do and for whom?